“Trust is migrating from institutions to individuals, and increasingly to machines as well,” O’Connell says. “That shift fundamentally changes how brands need to show up if they want to remain …
-
-
Varying vehicle brands, new EV options and personalized communications influence U.S. consumers and create new opportunities for automakers to increase affinity amid the changing landscape in U.S. garages.
-
Using Reach3’s conversational, mobile-first approach, the study revealed that consumers’ preferences go far beyond dollars and cents, and that rewards drive loyalty, shape behaviors, and deliver emotional benefits that influence …
-
The report also highlights that Hispanic enthusiasm for sports presents ongoing opportunities for brand engagement. Hispanic sports fans are 39% more likely to recommend a company and 37% more likely …
-
Solana Labs, a leading technology company in the blockchain space, proudly announces the official launch of Bond, an innovative platform designed to elevate and boost customer engagement for brands. By …
-
‘Grow your brand, not a marketplace’ — Online scheduling software Setmore launches a new initiative that champions brands and spotlights what sets them apart: Commissioned survey of 6,000 people—diving into …
-
The economic impact of brand loyalty strategies is underscored by compelling facts, such as the significantly higher cost of acquiring new customers compared to retaining existing ones. The study reveals …
-
First Automotive Brand Loyalty Study of the Year Offers Automakers an Exhaustive View into Car Brand Affinity Based on Vehicle Sales and Ownership
-
The increasing demand for convenience food, rapid globalisation of cuisines, growing brand loyalty and strategic marketing initiatives, recent technological advancements, and growing expenditure capacities of consumers are some of the …
-
During this period, the automotive industry maintained a brand loyalty rate of 50.6%, the same as the corresponding period in 2022, despite a notable 7% increase in return-to-market volume among …
Previous
