To help quantify the value of sales effect of brand loyalty, the study looked at the depth-of-repeat among brand buyers. This advertising metric measures the number of consecutive times a …
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With the increase in travel and growing reliance on credit for experiences, one might expect brand loyalty to become more straightforward. However, consumers continue to prioritize finding the best deals …
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Thompson Rome will be the second Thompson Hotels property in Europe and will build on Hyatt’s transformative growth in the luxury and lifestyle segment
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Türkiye’s flag carrier, Turkish Airlines, continues its efforts to offer passengers a more comfortable travel experience with recent innovations. Raising its privileged travel concept even higher, Turkish Airlines is offering …
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In a May 2023 transparency survey conducted by Kearney Consumer Institute (KCI), 91 percent of respondents indicated they want transparency from brands and 48 percent said they wanted more transparency …
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nChain, a world leader in Web3 and Blockchain technologies, today announces that it is investing $4 million and taking a 20% equity stake in Transmira, a revolutionary metaverse platform. nChain’s …
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Research Reveals 87% of Consumers Regard Relevant Recommendations as Highly Valuable. 65% of respondents do not realize product recommendations from online retailers are powered by AI.
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Empathy Among Americans Suffers Sharp Decline, Yet Brands Are Expected To Make Emotional Connections With Consumers
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Fooji, a Lexington, Kentucky–based brand engagement and marketing technology leader, launched Crowdsail, the industry-first surprise and delight platform, featuring Safesail, an integrated, proprietary AI-powered brand safety technology. As part of …
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Club Med is enhancing all consumer communication touchpoints with refreshed logos, iconography, and color palette from its website and emails to the ‘My Club Med’ app and in-resort signage in …
