Personalisation and gamification shaped loyalty programmes in 2025, supported by growing customer data and stronger analytics. At the same time, cost pressure, customer fatigue, and rising technology complexity created challenges. …
Article Tag: BahadirDurak
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Insights from Bahadir Durak, Group Head of Data Analytics and Loyalty Programs, Pegasus Airlines, discussing the key trends shaping loyalty, the opportunities and challenges ahead, and how technology will redefine …
