“The brands rising fastest and cutting through the noise are those speaking directly to core sets of consumers rather than trying to be everything to everyone,” said Laura Brookhiser, L.E.K. Managing …
Article News Category: USA
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Avianca continues to expand its involvement in sports initiatives across the region, recognizing the extraordinary power of soccer as a strategic platform to connect with millions of fans and strengthen …
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American Airlines now allows boarding passes to be added directly to Samsung Wallet, becoming the first U.S. airline with this integration. Passengers receive real-time updates on gates, boarding times and …
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In 2025, loyalty accelerated through coalitions, Gen Z engagement and a shift beyond earn-and-burn towards community and experiences. Relevance emerged as a core challenge amid crowding and agentic commerce complexity. …
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American Airlines will invest $1 billion to expand Concourse D at Miami International Airport. The “Gate D60” project will add a new three-level extension with 17 gates for larger aircraft, …
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Featuring: Kristi Gole, Global Hotel Alliance; Ben Lipsey, Air France-KLM; Mehdi Hemici, Accor; Dr Nejib Ben Khedher, Emirates; Oliver Ross, KM Malta Airlines; Bahadir Durak, Pegasus Airlines; Hoa Lan Huong, …
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Member Benefit is a proprietary platform that extends loyalty and membership programs into real-world experiences. Member Benefit currently operates across the banking, telecom and travel industries, with new membership and …
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GLO Global Loyalty Predictions™ 2026: Episode 12 – Leading Loyalty Technologies and Features in 2026
Featuring: Kristi Gole, Global Hotel Alliance; Ben Lipsey, Air France-KLM; Mehdi Hemici, Accor; Dr Nejib Ben Khedher, Emirates; Oliver Ross, KM Malta Airlines; Bahadir Durak, Pegasus Airlines; Hoa Lan Huong, …
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Gap Inc.’s rebranded loyalty program is among one of the largest programs in U.S. apparel retail, with a house file of nearly 40 million active members across its brands. Encore builds on that foundation, informed by insights from Gap Inc.’s customer research showing that shoppers …
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Bank of America is expanding its loyalty program to attract more customers by removing minimum balance requirements and allowing all checking account holders to join. The revamped program offers tiered …



