Article News Category: SME

New proprietary methodology explores how to establish enduring connections between brands and audiences that enhance loyalty, “sway and stay” consumer preferences

Deloitte’s 3rd annual survey on loyalty program preferences. 2023 consumer loyalty survey asks participants to rank the importance of key program features and benefits to reveal insights into how these …

McKinsey article covers key benefits of tokenization

Consumer optimism in the United States remained steady over the summer, while consumer spending saw a modest uptick across most categories. Here’s the latest research from our ConsumerWise team.

Eveline shares insights on: How important is language in delivering the best possible CX? For which countries or cultures would you say local language campaigns are commercially important? Do you see any …

Key partners Microsoft & CloudThat join hands to make the workforce of businesses AI-ready. This article attempts to capture how Microsoft is taking up the developments in the Generative AI space …

Company also launches capabilities to further secure data and ensure privacy in the evolving AI landscape

Kognitiv Corporation (“Kognitiv”) delivers AI-powered loyalty and data activation solutions to enable highly effective personalization and optimization of the customer experience. Kognitiv is thrilled to add Kognitiv Ignite to its …

Danielle Chapel, Director of Marketing at Black Oak Casino & Resort, commented on the expanded relationship, stating, “Our collaboration with QCI has been nothing short of transformative. The QCI Enterprise …

Stu Bradley, Senior Vice President of Risk, Fraud and Compliance at SAS: “Given that two-thirds of the consumers surveyed said they would change service providers due to fraud or if …