The market is estimated to exhibit an 11.0% annual increase, reaching a striking US$761.1 million value by 2024. This upward trend is anticipated to persist, marking a CAGR of 9.6% …
Article News Category: SME
-
-
-
Visa Insights: Generation Alpha, born 2010-2025, set to be most entrepreneurial yet, as new research reveals expectations for a world of ‘ultimate convenience’
by GLOby GLONew research reveals that over 3/4 (76%) of Gen Alpha’s aspire to be their own boss or have a ‘side hustle’, vs 13% who want to work for others. Over …
-
-
Just under half (48%) of consumers are comfortable engaging with chatbots and AI-powered customer support. Consumers are increasingly less likely to provide companies with direct feedback about bad experiences, so …
-
GLO interview: Khalid El Bachraoui, Sia Partners on step-by-step structuring of a loyalty program (Full Interview)
by GLOby GLO0:00 – on Sia Partners proposition in Loyalty & CX • 2:50 – on step by step questions you need to address when building or revising a loyalty program • …
-
-
Len Covello, CTO of Engage People on Loyalty: Personalization Powers Loyalty Programs to New Levels of Customer Engagement
by GLOby GLOLen Covello commented that the traditional concept of loyalty, where individuals accumulate a specific currency like air miles over time and then redeem them, has shifted in recent years. Loyalty …
-
The G.R.A.V.I.T.Y. Index: Spiro™ Introduces New Methodology to Measure The Critical Bond Between Brand & Customer
by GLOby GLONew proprietary methodology explores how to establish enduring connections between brands and audiences that enhance loyalty, “sway and stay” consumer preferences
-
Deloitte’s 3rd annual survey on loyalty program preferences: Evolving brand loyalty trends and consumer behavior
by GLOby GLODeloitte’s 3rd annual survey on loyalty program preferences. 2023 consumer loyalty survey asks participants to rank the importance of key program features and benefits to reveal insights into how these …
