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The Perfume Shop reported strong festive sales growth, driven by high demand for fragrance gift sets and personalisation services such as engraving and bespoke wrapping. The results highlight how thoughtful …

Saks Fifth Avenue’s parent company filed for Chapter 11 bankruptcy in January 2026 to restructure debt while keeping stores open. Operations and loyalty programs continue for now, including rewards, credit …

Launching in January 2026, Points Choice seamlessly connects the Royal Caribbean Group loyalty programs including Royal Caribbean’s Crown & Anchor Society, Celebrity Cruises’ Captain’s Club, and Silversea’s Venetian Society. A …

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IKEA has launched a pilot on Roblox’s Welcome to Bloxburg, letting players use virtual versions of select IKEA products while designing digital homes. Running in Sweden and Australia, the test …

General Motors received the ‘Overall Loyalty to Manufacturer’ award for the 11th year in a row. Tesla was the recipient of the ‘Overall Loyalty to Make’ award for the fourth …

OpenAssets builds on the proven experience and infrastructure from the team behind Pointsville’s tokenization and loyalty products, delivering secure digital value systems at scale designed for institutional and sovereign use. …

Wildfire’s 2025 announcements highlight a strategic push into commerce-led loyalty and AI-enabled rewards. The Wildfire Commerce Network enables advertisers to reach multiple audiences across financial services and shopping platforms via …

In The Brand Vortex, Chidley challenges traditional branding models built on messaging, positioning, and rational decision-making. Drawing from behavioral science, psychology, and decades of real-world practice, he presents a new way …

Al Qimmah Hospitality and Marriott International have signed five new hotel projects in Jeddah, Makkah and Madinah, adding more than 2,700 rooms under JW Marriott, Four Points by Sheraton, Element, …