Article News Category: Sector specific

Collinson jointly with Salesforce published a deep dive into uses of AI in loyalty.

Travelers of All Ages Will Value Connectivity and Personalization, Seek out Culture and Unique Experiences and Embrace New Business Travel Trends as Travel Boom Continues

In the fast-paced world of retail, where consumer preferences evolve rapidly and competition intensifies, the role of data analytics in shaping marketing strategies has never been more crucial.

Consumer behaviour is expected to see a very ‘polarised recovery’ in 2024, despite the return of consumer confidence and wage increases in many European countries, a new study has found. …

Report presents insights about: Impact of customer experience on brand loyalty • Top expectations and desires of customers and agents • Biggest challenges leaders face • Role of AI, including …

2024 Personalisation Trends Report is featuring data from Marigold’s 2024 European Consumer Trends Index.

4 key trends: 1/ Create a winning AI strategy for 2024; 2/ Great CX beats low prices. 3/ Use digital support as a loyalty driver; 4/ Consumer feedback is changing.

The third annual benchmark report from iSeatz shows North American card-issuing banks expanding their rewards portfolios beyond travel.

This exponential growth is attributed to various factors, including the escalating emphasis on brand recognition via social media platforms and the pivotal role of analytics in augmenting brand loyalty.

As retailers strive to satisfy the increasing digital demands of consumers, loyalty programs might pose a challenge, according to research by PYMNTS Intelligence.