OAG surveyed 2,000 North American travelers in April 2024 to analyze what services, ticket inclusions and rewards programs are driving purchasing behaviors.
Article News Category: Sector specific
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In response to evolving consumer demands, merchants across MENA are embarking on ambitious digitization journeys and adopting innovative payment strategies. As digital commerce moves beyond the early adoption phase, the …
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Thynk guide dives into details how hotel CRM systems enhance guest experiences and loyalty through data-driven personalization, operational efficiency, and targeted marketing, requiring a strategic approach to selecting and implementing …
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CBRE analyzed the loyalty programs of 5 major U.S. public hotel companies (Choice, Hilton, Hyatt, Marriott and Wyndham). 11% increase in hotel loyalty program members led to a 5% increase …
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Affluent Americans lead charge in online coupon surge as frustration with the economy lingers, new study finds
by GLOby GLOSimplyCodes’ 2024 Coupon Codes Sentiment Report reveals that a majority of online shoppers (54%) have increased their search and usage of promo codes over the past year.
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Hilton Reigns as Most Valuable Hotel Brand for the Ninth Consecutive Year According to Brand Finance
Nine of Hilton’s brands are included on the annual Hotels 50 report. Every year, Brand Finance conducts the world’s largest study on brand valuation for 5,000 of the biggest brands …
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PYMNTS report. The Zillennial Paradox: Big Debt, Big Spending and a Conscience to Rule It All
by GLOby GLOPYMNTS report zooms into zillennials — 90’s kids who turn 25 to 33 this year. These younger millennial and older Generation Z consumers form a distinct micro-generation that breaks the …
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Kobie published latest The Heart of Loyalty report 2024 based on survey of more than 4,000 consumers across industries like retail, financial services, travel, hospitality, quick serve restaurants, and more.