Article News Category: Sector specific

IHG Hotels & Resorts offered festival-goers and consumers a stress-free way to plan their next holiday at South-by-South-West Sydney (SXSW) October 14-20, thanks to innovative technology that taps into the subconscious …

To craft a successful marketing campaign that resonates and drives both sales and loyalty, the research indicates it’s crucial to understand how creators influence consumer shopping preferences, spending habits, content …

The latest shopping trends survey finds 77% of consumers are more interested than ever before in earning cashback rewards for shopping, while 60% will spend more if they have access …

Harvard Business Review Analytic Services report sponsored by SAS explores MarTech challenges and growing interest in GenAI. Despite the challenges, MarTech offers powerful capabilities that can help nurture customer trust …

First-of-its-kind study, based on a survey of US consumers, reveals untapped potential for loyalty programs to increase member spend and diversify rewards with car rentals

Key market players include Adobe Inc., Alphabet Inc., Alteryx Inc., Exigent Group Ltd., International Business Machines Corp., LatentView Analytics, Microsoft Corp., Oracle Corp., QlikTech international AB, Qualtrics LLC, Salesforce Inc., …

A new report found consumers are more likely to make repeat purchases from brands who provide a premium post-purchase experience, from frictionless returns to elevated unboxing

In its 2024 Sustainability Report, Sabre unveils the progress made toward sustainability and introduces its new Travel Positive strategy, which focuses on People, Planet, and Prosperity. A major milestone is …

B2B sales is undergoing a transformative evolution due to emerging technologies, especially generative AI (gen AI). While the fundamental role of sales—building trust and creating value—remains, tools like gen AI …

According to a report from FTI Consulting, U.S. online retail sales are projected to grow 9.8% to $1.2 trillion in 2024. E-commerce will account for 22.7% of the total retail …