Article News Category: Sector specific

“Loyalty is up for grabs this holiday season…” said Van Ullen. “Our research revealed that shopper concern extends beyond just price… Incentives like free shipping, buy now pay later services, …

Consumers continue to prefer credit card and restaurant gift cards while seeking more promotions and loyalty rewards during the holiday season.

The Lacek Group’s report emphasizes AI’s role in achieving infinite personalization, enabling brands to customize every interaction to an individual’s preferences and engagement patterns. Through adaptive content, optimized message timing, …

The McKinsey report on MENA’s grocery sector highlights strong growth in modern trade, eGrocery, and discount formats, driven by increasing consumer demand for convenience, value, and premium products. Retailers that …

This research explores the extent to which consumers perceive the use of third-party food-ordering apps as effort, the subsequent effects on brand loyalty and the role of perceived risk. The …

Personalization, Conversational Commerce, and Trust Define This Year’s Shopping Season

Sinclair emerged as the standout winner for both the Consumer Loyalty Index (CLI) and brand trust. CLI is calculated based on overall satisfaction and likelihood to recommend. Sinclair’s dedication to …

Emirates has signed two Memorandum of Understandings (MoUs) with Vietnam Airlines and VietJet, aimed at strengthening connectivity and offering more travel choices between Dubai and its Vietnamese gateways Ho Chi …

The Amadeus report provides key insights into the evolving role of Generative AI (GAI) within the travel sector. 53% of companies are deploying GAI for digital assistance during bookings, and …

The survey findings offer valuable insights, revealing that while rich, app-like experiences on platforms such as RCS, WhatsApp, and WeChat are already common in other parts of the world, the …