Article News Category: Sector specific

SiteMinder’s Changing Traveler Report 2026 finds U.S. hotel brand loyalty and direct bookings climbing sharply. Fourteen percent of Americans now start their search with a known brand, while 40% book …

New Analysis of 1 Billion+ Reviews and Contributions Shows Experiences Driving Travel Planning. TripAdvisor has released its 2026 Trendcast, naming the year the Year of Meaningful Travel Experiences. Based on …

The national study of 1,000 U.S. consumers found that 88% of customers say their issue was resolved through AI or a hybrid AI-to-human interaction. Yet only 22% say the experience …

Owners and developers embrace AI’s next phase while optimism, brand loyalty and expansion plans remain at the forefront amid evolving market conditions.

Shoppers rate loyalty schemes and personalised offers as more valuable than AI in grocery retail. Tangible benefits like discounts and tailored rewards matter more than invisible technology. While AI can …

A study by Klook of 374,000 traveller reviews found that lesser-known cities create deeper emotional connections than major destinations. While well-known cities offer efficiency and familiarity, lesser-known ones inspire immersive …

Hilton’s Why We Gather report shows in-person meetings are gaining renewed importance in the digital age. Research across the U.S., U.K. and India reveals strong demand for authenticity (84%), meaningful …

ALL Accor has partnered with Globetrender to unveil a 2026 experiential travel report showing travellers are choosing trips based on emotions rather than destinations. Drawing on research across nine countries, …

The HBX Group Travel Trends Report 2026 shows travel shifting toward bold, experience-led journeys. Travellers seek authenticity, creativity, play, and cultural immersion, with social media and AI shaping discovery and …

Travel has become more complex amid evolving government policies, rising fees, and airline reforms, leading travelers to seek emerging destinations and ways to save using travel rewards.