Article News Category: Sector specific

The findings show that even the most buzzed-about brands, including those backed by celebrities, are missing critical opportunities to create loyalty after the sale.

The CBRE Hotel Brand Performance 2025 report reveals that rapid hotel brand expansion and rising loyalty memberships have failed to translate into real revenue gains, with inflation erasing a decade’s …

Rapid digitization of multiple channels across the world has created a highly complex and fragmented engagement landscape. Need for robust analytics solutions across email, chatbots, mobile apps, websites, and call …

The AI Assistant Market is expanding as businesses leverage intelligent virtual agents to streamline operations, enhance customer support, and improve decision-making. Technological advancements in AI, speech recognition, and contextual understanding …

The research reveals a clear paradox that brands cannot afford to ignore. While 48% of consumers say AI will make Black Friday and Cyber Monday (BF/CM) shopping easier, over 90% …

Accenture’s 2025 Global Banking Consumer Study finds that banks with the highest customer advocacy scores grow revenues up to 1.7 times faster than peers, as advocates hold more products and …

A recent report by American Express Global Business Travel (Amex GBT) in partnership with Ipsos has uncovered a strong connection between higher revenue growth at small and mid‑sized enterprises (SMEs) …

Cisco is forecasting a fundamental shift in customer experience (CX)—driven by advanced AI, unified data, personalisation at scale, and Rich Communication Services. These trends are expected to elevate loyalty and …

Marketers embracing Agentic AI report up to 23% higher campaign performance, as 60% of consumers now expect AI-powered brand experiences.

69% of travellers preferred tours lasting three hours or less in 2024. Private and small-group tours dominate, especially in Europe. Real-time, mobile-friendly booking is critical to meet last-minute demand. Generational …