Article News Category: Sector specific

56% of U.S. consumers surveyed report using generative AI during the holiday shopping season. Among those users, AI-powered product discovery and deal hunting were the top holiday shopping use cases, …

IA national survey from Integris, a national leader in future-ready managed services, uncovers data suggesting that while Americans claim to trust their banks, confidence in these institutions is increasingly fragile. …

“The brands rising fastest and cutting through the noise are those speaking directly to core sets of consumers rather than trying to be everything to everyone,” said Laura Brookhiser, L.E.K. Managing …

Travel experiences are now central to tourism growth, reaching $271B in 2025 and projected to hit $342B by 2029, growing at 8% CAGR—outpacing the wider travel sector. According to Arival …

The Collinson Group has published its latest Environmental, Social and Governance (ESG) Report, guided by the company’s Good Beyond Profit philosophy and long-term approach to responsible growth. The findings and …

Collinson’s Value of Travel Benefits report finds travel is now a lifestyle priority, with 55% planning 4–12 trips annually and 77% spending US$2,160–$11,904 on travel. The US$955.9bn market (growing 3.9%) …

Ireckonu reports that fragmented guest data across hotels’ restaurants, spas and other outlets is causing groups to miss up to 20% of re-engagement opportunities. Without unified profiles, brands struggle with …

Customer journeys are growing more complex and data-driven, but many organizations remain constrained by fragmented insights and static CX models that are difficult to scale. A new resource from Info-Tech Research …

CX platforms are being integrated with CRM, ERP, marketing automation, and analytics systems to deliver unified customer insights. This evolution reflects a broader shift toward experience-led growth strategies, where customer …

The report positions 2026 as the inflection point where marketing moves decisively from generative AI pilots and proofs of concept to agentic execution at scale. Drawing on industry research from …