Article News Category: Saudi Arabia

TOURISE is the first global platform to unite visionary public and private sector leaders across tourism, technology, investment and sustainability ecosystems. TOURISE aims to unlock unprecedented deal flow and high-value …

Global agreement enables Riyadh Air to distribute its content, including NDC and traditional fares, through Sabre’s extensive marketplace

As part of the deal, the first Super 8® hotel is expected to debut next year, 2026. Future locations are planned along the Kingdom’s major highways and in key urban …

Marking a significant milestone in AlFursan Loyalty Program’s global expansion

As Riyadh Air prepares to redefine travel experiences for a new era, the airline is building a loyalty program that is as modern, dynamic, and digitally native as the brand …

Demonstrating the airline’s commitment to elevating benefits for loyal guests

Co-founders Dr. Anastasia Levashova and Dilek Glenister unveiled exclusive insights drawn from proprietary studies, with a sharp focus on how personalisation is becoming the most powerful lever in driving loyalty …

To gauge the global reach of this trend, Crowne Plaza commissioned a YouGov survey of over 12,000 people across the U.S., U.K., Germany, Australia, Singapore, Japan, Saudi Arabia, U.A.E. and …

Adeera, a PIF-backed hotel management company and Saudi Arabia’s national hospitality champion, has officially joined Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands. Through participation in …

Insights from Kim Hardaker, Managing Director, h&co, discussing the key trends shaping loyalty, the opportunities and challenges ahead, and how technology will redefine the industry in 2025