Article News Category: Personalisation

Delta’s appearance at the tech event commemorated a century of groundbreaking aviation milestones and the airline’s commitment to innovation, all powered by people.

Customers traveling on Delta will soon experience a new Delta Sync partnership with YouTube. Logged-in SkyMiles Members will enjoy their favorite creators, podcasts and music artists ad-free while on board …

Seamless technology enables travelers to book the whole trip in one place, combined under one order in a shareable basket. Other features include unlimited smart personalization AI that offers individual …

This innovative technology utilizes advanced algorithms to analyze consumer motivations, interests, attitudes, and behavioral data to develop psychographic profiles, allowing businesses to segment and understand their audiences on a deeper …

For those planning to attend CES, the most powerful tech event in the world, read on for details on Delta’s full keynote experience.

Retailers using the Swiftly platform in combination with Audience Optimizer™ have achieved impressive growth in app acquisition and engagement, with some reporting a staggering 4900% increase in monthly active users …

Bain & Company finds retailers experimenting with AI-powered targeted campaigns see a 10% to 25% increase in return on ad spend

By blending personalization with advanced technology, Jingo is rethinking the way shoppers discover products and how brands connect with their audiences.

On-demand data suite drives elevated marketing results through enhanced attribution, retargeting and measurement.

These upgrades are set to improve customer acquisition, retention, conversion, and data insights, driving operational efficiency and supporting smarter business decisions.