Article News Category: Personalisation

Eagle Eye has integrated mParticle into its Connect platform, enabling brands to seamlessly combine customer data with loyalty insights to deliver real-time, personalized, and reward-driven customer experiences.

Step into a new era of travel planning, where stress is replaced by AI-powered foresight. Trip.com introduces Trip.Planner, a revolutionary one-stop travel planning hub, powered by AI to transform complex …

By integrating with the CDP, Dynamic Payments ensures every offer presented on the dealership website, marketing emails, SMS campaigns, and digital advertising campaigns is relevant and reflective of real-time inventory …

The partnership will enable Shopify merchants to leverage Netcore’s capabilities to automate personalisation, cart recovery, and lifecycle journeys code-free.

The partnership aims to integrate predictive analytics, generative AI content creation, and real-time personalization into VIP Play’s sports entertainment platforms.

The company achieves a significant milestone in its personalization strategy, meeting all Saks.com visitors with highly relevant fashion discovery through new hyper-personalized homepage experience.

Rapid digitization of multiple channels across the world has created a highly complex and fragmented engagement landscape. Need for robust analytics solutions across email, chatbots, mobile apps, websites, and call …

Cisco is forecasting a fundamental shift in customer experience (CX)—driven by advanced AI, unified data, personalisation at scale, and Rich Communication Services. These trends are expected to elevate loyalty and …

Amplero delivers AI-powered insights and personalized recommendations directly within banker workflows—eliminating system toggles and replacing guesswork with precision. By providing clear, data-driven guidance on what to offer, when to engage, …

By enabling merchants to retain distinct brand identities and value propositions that resonate beyond purely transactional decision-making, the Alliance will drive innovation with hyper-personalization, immersive 3D shopping experiences, frictionless automation, …