Article News Category: Personalisation

The research reveals a stark disconnect: While 88% of Americans see marketing messages from the same brand across their digital ecosystem, only 24% feel that these messages fit their lifestyle. …

As GenAI becomes increasingly integrated into daily life, concerns about security and transparency are rising. Despite rapid adoption of the technology, skepticism persists: Nearly three-quarters (74%) of respondents familiar or …

At the heart of this vision is blueplus+, OR’s integrated digital platform that unites the company’s wide-ranging services into one ecosystem. This effort reflects OR’s corporate mission of “Empowering All …

In a recent trading update, Moonpig Group plc has revealed that it is beginning its financial year on a strong footing, with growth driven largely by its investments in AI-powered …

Cognizant and Eagle Eye have formed a global partnership to deliver AI-powered, real-time loyalty and personalization solutions that help retailers overcome legacy challenges, enhance customer engagement, and drive scalable growth …

Eagle Eye has integrated mParticle into its Connect platform, enabling brands to seamlessly combine customer data with loyalty insights to deliver real-time, personalized, and reward-driven customer experiences.

Step into a new era of travel planning, where stress is replaced by AI-powered foresight. Trip.com introduces Trip.Planner, a revolutionary one-stop travel planning hub, powered by AI to transform complex …

By integrating with the CDP, Dynamic Payments ensures every offer presented on the dealership website, marketing emails, SMS campaigns, and digital advertising campaigns is relevant and reflective of real-time inventory …

The partnership will enable Shopify merchants to leverage Netcore’s capabilities to automate personalisation, cart recovery, and lifecycle journeys code-free.

The partnership aims to integrate predictive analytics, generative AI content creation, and real-time personalization into VIP Play’s sports entertainment platforms.