Article News Category: Personalisation

Through this collaboration, Asiacell is adopting evamX, Evam’s advanced engagement platform, to deliver hyper-personalized, real-time marketing across its nationwide customer base, all digital and traditional touchpoints, setting a new regional …

Catalina UNLIMITED empowers marketers to identify, engage, and convert ideal buyers while quantifying Incremental Return on Ad Spend (iROAS) with precision. The solution enables reach across digital, mobile, and connected …

Travlr Network’s new white paper argues that airlines should add an identity layer to the start of the shopping process so they can recognize travelers earlier and deliver more relevant, …

New open standard bridges discovery, context, and transaction — making AI commerce personal.

In the coming months, Refundly will expand to offer retailers new engagement tools — such as exclusive, personalized promotions once refunds are processed – turning a frustrating experience into an …

The research reveals a stark disconnect: While 88% of Americans see marketing messages from the same brand across their digital ecosystem, only 24% feel that these messages fit their lifestyle. …

As GenAI becomes increasingly integrated into daily life, concerns about security and transparency are rising. Despite rapid adoption of the technology, skepticism persists: Nearly three-quarters (74%) of respondents familiar or …

At the heart of this vision is blueplus+, OR’s integrated digital platform that unites the company’s wide-ranging services into one ecosystem. This effort reflects OR’s corporate mission of “Empowering All …

In a recent trading update, Moonpig Group plc has revealed that it is beginning its financial year on a strong footing, with growth driven largely by its investments in AI-powered …

Cognizant and Eagle Eye have formed a global partnership to deliver AI-powered, real-time loyalty and personalization solutions that help retailers overcome legacy challenges, enhance customer engagement, and drive scalable growth …