Article News Category: People & Appointments

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In his predictions, Guillermo highlights contextualisation as the defining loyalty shift of 2025, alongside the launch of the Platinum top tier. For 2026, he points to collaboration, ecosystem thinking, and …

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Lurie Kalapesi has been instrumental in several key initiatives that have significantly strengthened the company’s value proposition for brands looking to reach value-seeking consumers in an increasingly fragmented marketing ecosystem. …

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