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Article News Category: OTAs
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Expedia is doubling down on loyalty across Asia, keeping its popular “stay 10 nights, get 1 free” promotion active in several regional markets. The strategy reinforces the company’s aim to …
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Amadeus report. Navigating the Future: How Generative Artificial Intelligence is transforming the travel industry
by GLOby GLOThe Amadeus report provides key insights into the evolving role of Generative AI (GAI) within the travel sector. 53% of companies are deploying GAI for digital assistance during bookings, and …
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This multi-year agreement marks a pivotal milestone, as Travel Cue expands its use of Amadeus technology, aligning seamlessly with its ambitious growth plans. Travel Cue will be adopting several Amadeus …
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McKinsey & Co on GenAI reshaping B2B sales and key priorities for companies’ investments
by GLOby GLOB2B sales is undergoing a transformative evolution due to emerging technologies, especially generative AI (gen AI). While the fundamental role of sales—building trust and creating value—remains, tools like gen AI …
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Trip.com CMO Bo Sun named ‘Marketing Professional of the Year’ at the 2024 CMO Asia Awards
by GLOby GLOThe award, which highlights pioneering individuals and best practices in marketing, was presented to Sun in recognition of his crucial role in conceptualising and realising Trip.com Group’s industry-leading innovations in …
