Article News Category: OTAs

In value terms, the loyalty market in United States has recorded a CAGR of 12.8% during 2018-2022.The loyalty market in United States will continue to grow over the forecast period …

GLO article on key innovation technologies for World Travel Market Blog.

With the increase in travel and growing reliance on credit for experiences, one might expect brand loyalty to become more straightforward. However, consumers continue to prioritize finding the best deals …

On average, consumers are enrolled in eight loyalty programs across different categories. The top-ranking loyalty program based on membership numbers is Clicks’ ClubCard, with 71% of respondents being ClubCard holders. …

Brands can currently set up their Threads accounts and let their brand personality shine through, but paid advertising is not yet an option. Some brands may choose to wait and …

In value terms, the loyalty market in Germany has recorded a CAGR of 12.5% during 2018-2022.The loyalty market in Germany will continue to grow over the forecast period and is …

Winners in 42 categories announced by Marketing Interactive “Loyalty & Engagement Awards” 2023. Judged by an independent panel comprised of senior, client-side marketers and loyalty experts who have vast experience …

Top programs make it easy for travelers to earn and redeem. Best Hotels rewards program: Wyndham rewards. Best Airline Rewards Program: Alaska Airlines.

Key trends: 1. Loyalty is Crucial; 2. Balancing Relevance and Volume in Marketing Messages; 3. Rising Consumer Confidence; 4. Strategies for Winning Consumer Loyalty; 5. Consumers shop early.

The loyalty market in Finland is expected to grow by 13.0% on annual basis to reach US$526.0 million in 2023. In value terms, the loyalty market in Finland has recorded …