Article News Category: New & re-launched programs

Subway is bringing back Sub Club after 20 years and it’s bigger, bolder and more rewarding than ever. Launching 1 December 2025, the brand is reviving its beloved, trailblazing loyalty …

Rotana will launch Rotana DISCOVERY on 1 December 2025, replacing Rotana Rewards Select and integrating fully with GHA DISCOVERY. Members gain access to nearly 950 hotels in 100 countries and …

Lush has rolled out its first UK rewards programme, Lush Club, responding to long-standing customer demand. The app-based scheme lets shoppers earn points on purchases, unlock exclusive product drops and …

Launching first with the McLaren Formula 1 Team and First Abu Dhabi Bank, Mastercard Access Pass connects consumers with the brands they love, with additional regions, partners, and benefits on …

Hilton will roll out a revamped Honors program in January 2026, lowering the requirements for Gold and Diamond status while keeping Silver unchanged. The company is also introducing Diamond Reserve, …

Air New Zealand will rebrand its Airpoints loyalty program as Koru in April 2026 and expand it to five tiers, including a new top-level Koru Black status. The revamped program …

For businesses, XO Corporate offers a simple entry point: membership perks, loyalty rewards, and immediate access to more than 2,000 aircraft worldwide, all without committing to a multi-year plan.

The new loyalty program is a way for the brand to digitally extend the hospitality Culver’s restaurants are known for and was built specifically with guests in mind. Now, in …

Amid the robust growth of the global digital economy and gig economy, cross-border creative services and project collaboration have become the new norm. To better serve global creative professionals and …

SIXT has launched SIXT ONE, a revamped U.S. loyalty program that delivers clearer earning, stronger elite benefits, and flexible, spend-based rewards designed to elevate the rental experience for today’s modern …