Article News Category: New Programs & Partnerships

Set to debut in March 2026, GRAVTY® will enable real-time, data-driven engagement, rewarding members not only for flying but also for everyday activities, strengthening connections beyond travel.

The new suite of enhanced global dining, entertainment and travel benefits has been designed for cardholders of Mastercard’s World, World Elite and the newly created World Legend portfolios.

High-speed rail passengers can now book Serie A matches, concerts, theatre shows and iconic Italian attractions for their destination cities.

Aaron’s partnered with Front Row Motorsports to deliver an unforgettable 2025 NASCAR Championship Race Weekend experience for customers and local youth from the Boys & Girls Clubs of the Valley …

Launched Nov. 3 2025, Free Spirit Cruises gave Free Spirit® members and credit card holders access to discounted cruise fares and the ability to earn Free Spirit points with every …

Effective immediately, 40 vehicles of various SIXT models are available at Frankfurt and Munich airports for this premium service. The cars are branded with the respective Lufthansa and SIXT logos, …

Southwest Airlines now partners with four overseas air carriers and is actively exploring additional transatlantic partnerships for later this year. Southwest is working to bring more choice and enhance the quality …

Bilt and Rakuten just launched a powerful new partnership, letting over 5 million Bilt Members redeem Cash Back rewards from Rakuten for Bilt Points just by shopping at thousands of …

Jumeirah has partnered with Dubai-based fashion house Bouguessa to launch the Jumeirah Heritage Club, a limited-edition capsule collection that fuses the brand’s coastal heritage with contemporary design, marking its bold …

Etihad Airways and Hong Kong Airlines are strengthening  their partnership by launching a codeshare partnership and establishing a reciprocal loyalty agreement. The loyalty agreement was signed during a ceremonial event …