Article News Category: New partnerships

This collaboration focuses on merchants of Epos Now seamlessly leveraging Factor4’s powerful gift card application directly through their app marketplace.

As part of its push into dining rewards, OnePay is expanding its partnership with Kard, a commerce media platform, to bring local offers into the OnePay app, unlocking cash back …

GHA brings together a diverse collection of 50 independent hospitality brands with GHA DISCOVERY, a multi-brand loyalty programme leveraging a shared technology platform. This agreement paves the way for more …

Avianca continues to expand its involvement in sports initiatives across the region, recognizing the extraordinary power of soccer as a strategic platform to connect with millions of fans and strengthen …

ASMALLWORLD AG has partnered with Turkish Airlines’ Miles&Smiles programme, adding new mileage benefits for members. Depending on tier, members receive 35,000 to 500,000 miles, redeemable for flights and upgrades. The …

Mandarin Oriental Hotel Group has appointed Simone Biles as its first Global Wellness Ambassador. The long-term partnership reinforces the brand’s focus on holistic wellbeing—combining physical strength, mental health and recovery—positioning …

Etihad Airways posted a record AED 2.6bn (US$698m) profit in 2025, up 47% year-on-year. Revenue grew 21% to AED 30.7bn as passenger numbers rose 21% to 22.4m. The fleet expanded …

dailypoint™ – The CDP for CRM & Loyalty – today announces a strategic partnership with Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands. Through this collaboration, …

WestJet and Virgin Atlantic have expanded reciprocal loyalty benefits, allowing members to earn points across both networks. WestJet Rewards members can also redeem points on Virgin Atlantic-operated codeshare flights via …

Skywards Everyday members can now convert Skywards Miles into cashback.