Article News Category: New Loyalty Campaigns & Features

Majestic Wine has relaunched its Wine Club and Lock It In subscription services with new flexibility, curated exclusives, and digital upgrades as it gears up for the key festive trading …

Marks & Spencer has launched a pilot store on TikTok Shop in the UK, marking its first step into social commerce to engage younger shoppers and expand its beauty and …

The award-winning program is raising the bar in loyalty by offering more to members: rewards every five nights, a new Titanium tier, and more ways to reach status—faster

Virgin Atlantic has launched its new Autumn/Winter 2025 in-flight menu, featuring a refreshed breakfast concept, seasonal comfort dishes, enhanced wine selections, and a mid-flight margherita pizza — all designed to …

Vietnam Airlines has launched LotuScent, its first-ever signature fragrance inspired by the lotus and crafted from Vietnamese botanicals, creating a distinctive sensory experience that embodies the nation’s elegance and enhances …

Jumeirah has partnered with Dubai-based fashion house Bouguessa to launch the Jumeirah Heritage Club, a limited-edition capsule collection that fuses the brand’s coastal heritage with contemporary design, marking its bold …

Royal Caribbean has expanded its Artist Discovery Program to the new Royal Beach Club Paradise Island in The Bahamas, featuring 11 local artists whose large-scale works celebrate Bahamian culture and …

Launched as Sheraton reaches a pivotal milestone in its global transformation, “Goodnight Room” marks the brand’s most significant storytelling moment yet, inviting travelers across the globe to rediscover one of …

Vietnam Airlines and Accor Group Forge New Loyalty Alliance. Mutual benefits: Lotusmiles and ALL members can now convert and redeem points interchangeably across both programs. Exclusive launch promotion: 50% bonus …

To celebrate the new route, Spirit Airlines will reward up to 1,500 Free Spirit® bonus points for travellers.