GuestSeat awards will now be branded as ‘Saver Award’ and provide a low starting price for redemption tickets. These updates are designed to provide members with greater flexibility, transparency, and …
Article News Category: New Loyalty Campaigns & Features
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Marriott Bonvoy Unlocks Longest Cyber Week Stay Window Ever, Giving Travelers More Time To Stay and More Places To Explore
by GLOby GLOFrom November 25, 2025, through Travel Tuesday, December 2, 2025, Marriott Bonvoy members can unlock 25% savings at thousands of participating hotels and resorts worldwide when booking the offer in-app, …
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Wyndham Rewards Teams Up with Beverly D’Angelo to Upgrade Everyone—Yes, Everyone—this Holiday Season
by GLOby GLONow through December 31, travelers can visit WyndhamRewards.com/Upgrade to request their one-level membership bump, unlocking perks that only get better the higher you go—think early check-in, late checkout, a preferred room, …
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Lessing’s Hospitality Group Launches Free Dining Rewards Program Across New York and Florida Restaurants
by GLOby GLOThe program gives diners more reasons to return, offering points for every dollar spent, exclusive, personalized offers, and bonus perks designed to celebrate loyal guests. Members can look forward to …
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Italo, Italy’s premier high-speed rail operator, today announced a strategic partnership with Coras, enabling passengers to conveniently book event and activity tickets for their destination cities.
by GLOby GLOHigh-speed rail passengers can now book Serie A matches, concerts, theatre shows and iconic Italian attractions for their destination cities.
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Burger King has revamped its “Royal Perks” loyalty program by simplifying tiers from six to four and lowering the rewards threshold so members can redeem perks faster, starting at 200 …
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Fairmont Hotels & Resorts Unites the World With a New Season of Giving with Make-A-Wish®
by GLOby GLO“At Fairmont, our greatest privilege is being part of moments that matter,” said Omer Acar, CEO of Fairmont Hotels & Resorts. “Through our ongoing partnership with Make-A-Wish, we’re turning the …
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Aaron’s Transforms Race Weekend into Celebration of Customer Loyalty and Youth Opportunity
by GLOby GLOAaron’s partnered with Front Row Motorsports to deliver an unforgettable 2025 NASCAR Championship Race Weekend experience for customers and local youth from the Boys & Girls Clubs of the Valley …
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John Lewis is introducing an exclusive VIP lounge at its Oxford Street flagship for My John Lewis loyalty members, offering complimentary treats and premium experiences to boost in-store visits and …
