Article News Category: New Loyalty Campaigns & Features

The extended partnership between Qatar Airways and BWT Alpine Formula One Team builds on a successful multi-year collaboration that was first introduced in 2023. Through co-branded activations, guest experiences, and …

Qantas is offering 150 Qantas Points to Frequent Flyers* who complete the Beach Passport, with the chance for one lucky beachgoer to win 1 million Qantas Points. Qantas is also …

Starbucks and Mercedes-Benz High-Power Charging have opened their first joint EV charging hub off I-5 in Red Bluff, California, in time for holiday travel. The site offers ultra-fast chargers up …

American Airlines has expanded its inflight entertainment to over 1,500 hours of movies, TV, audio and educational content for all ages. New additions include Hey Bear Sensory videos and a …

LEON will end its Roast Rewards coffee subscription on 31 December 2025 as returning owner John Vincent refocuses the brand on quality and operational calm. The scheme’s heavy use strained …

Delta is expanding its fare reclassification with a new Comfort Basic tier, launching Nov. 19 in select U.S. markets. Comfort Basic includes extra legroom, overhead bin space, Zone 3 boarding …

TikTok Shop is gearing up for a record-breaking Black Friday as major retailers, including M&S, Sainsbury’s and Clarks, join forces with influencers on the platform. With more brands tapping into …

EDITION Hotels, Sotheby’s and jewelry designer DYNE have created an exclusive auction package inspired by Lake Como. The offering pairs a limited-edition jade-and-gold DYNE necklace with a two-night Penthouse stay …

Chef Monica Galetti has teamed up with Singapore Airlines to create seasonal fine-dining menus for Suites, First and Business Class, blending British produce with her Samoan heritage. Dishes such as …

British Airways has been named the first Founding Partner of the revamped Olympia, home to a new 3,800-capacity music venue and a 1,575-seat theatre. Members of The British Airways Club …