Article News Category: New Loyalty Campaigns & Features

Emirates is developing new vegan dishes focused on whole, minimally processed plant foods, without meat substitutes. Inspired by traditionally plant-forward cuisines, they will be introduced onboard in 2027. The airline …

Six-Year partnership announced between Dubai’s oldest golf event in the Middle East and Emirates. Airline first sponsored this tournament in 1989 and today supports 21 golf tournaments globally. Emirates continues …

From 15 January, ALL Accor+ Voyager unlocks guaranteed 15% off every stay, all year round across 30+ hotel brands worldwide. Members also receive 20 Status Nights to fast-track loyalty benefits …

Sabalenka reveals first tennis inspired Grand Slam tennis livery on A380. (Image: Emirates)

Launching in January 2026, Points Choice seamlessly connects the Royal Caribbean Group loyalty programs including Royal Caribbean’s Crown & Anchor Society, Celebrity Cruises’ Captain’s Club, and Silversea’s Venetian Society. A …

Papa Johns is positioning agentic AI at the centre of its digital transformation, becoming the first launch partner for Google Cloud’s new Food Ordering agent. Powered by Gemini Enterprise, the …

Unlike traditional retail apps or loyalty programs, the PS Community Hub integrates social connection, creator monetization, and co-creation opportunities, empowering users to shape the next generation of youth culture and …

Asda has launched a new price strategy to undercut Tesco, Sainsbury’s and Morrisons’ loyalty deals, offering lower prices on over 2,300 everyday items without requiring a loyalty card. Part of …

British Airways is scrapping hot breakfasts for Club Europe passengers on eight of its shortest short-haul routes, replacing the full English with a continental option of fruit, yoghurt and a …

Tom Brady has said “hut” more than any other quarterback on the field – and now he’s continuing to say “hut” off the field as Pizza Hut launches a new …