Article News Category: Multichannel marketing

This industry-first solution streamlines marketing, making it easier to drive direct bookings, build guest loyalty, and reduce online travel agency (OTA) dependence.

Available in two tailored packages—Gold and Platinum—these solutions offer a robust suite of features that empower organizations to deliver fast, personalized, and consistent service across multiple channels.

“With NewStore and SAP, enterprise retailers can transform their in-store experience by unlocking omnichannel capabilities that drive significant sales growth and foster lasting customer loyalty,” said Michael DeSimone, CEO, NewStore.

The report underscores a remarkable trend: with a staggering 98% open rate, SMS has evolved from a communication tool to the cornerstone of audience engagement, driving immediate and meaningful interactions.

Cordial Edge is the first to use multimodal AI, which looks at multiple types of data simultaneously, allowing marketers to optimize every aspect of a marketing message—brand creative, illustrations, photography, …

Tervis will utilize AI-driven predictive customer segments, personalized product recommendations and content that dynamically tailors campaigns at scale all based on the Unified Customer Profile from Listrak’s data platform.

With ClearLine’s innovative marketing technology integrated into Clover’s POS terminals, merchants can now create loyalty programs and personalized rewards to deepen customer relationships and drive repeat business.

The combined company will deliver a cohesive platform that provides retailers with a single, integrated solution for managing person-to-person customer engagement across all channels, including eCommerce.

To meet growing demand for multicultural marketing expertise, Refuel Agency has launched Influyente, a new agency specializing in precision-targeted campaigns that authentically engage diverse consumer segments.

Netcore Cloud, a global leader in MarTech and customer engagement solutions, has announced the expansion of its partnership with Google Cloud to elevate its product discovery, AI-powered search, merchandising and …