Article News Category: Loyalty Research, Theory & Surveys

The research reveals a clear paradox that brands cannot afford to ignore. While 48% of consumers say AI will make Black Friday and Cyber Monday (BF/CM) shopping easier, over 90% …

Accenture’s 2025 Global Banking Consumer Study finds that banks with the highest customer advocacy scores grow revenues up to 1.7 times faster than peers, as advocates hold more products and …

According to Kobie, a Biodynamic Loyalty System is an adaptive loyalty framework that strategically integrates elements like partnerships, co-branded cards, fee structures, and rewards currency into a unified, evolving program …

A recent report by American Express Global Business Travel (Amex GBT) in partnership with Ipsos has uncovered a strong connection between higher revenue growth at small and mid‑sized enterprises (SMEs) …

Scoot’s latest Unpacking the Solo Travel Trend survey, conducted with YouGov, reveals that solo travel is becoming a mainstream choice among Singaporeans, especially millennials. Nearly 8 in 10 Singapore respondents …

Cisco is forecasting a fundamental shift in customer experience (CX)—driven by advanced AI, unified data, personalisation at scale, and Rich Communication Services. These trends are expected to elevate loyalty and …

Marketers embracing Agentic AI report up to 23% higher campaign performance, as 60% of consumers now expect AI-powered brand experiences.

The “Loyalty in the USA 2025: Market Snapshot” highlights the U.S. as the world’s most loyalty-driven market, with near-universal membership and strong consumer attachment. Americans value discounts, exclusive rewards, and …

L’étude “Fidélité en France 2025: Aperçu du marché” révèle un taux d’adhésion élevé aux programmes, mais un faible engagement émotionnel. Les consommateurs français privilégient la qualité, les récompenses exclusives et …

The “Loyalty in France 2025: Market Snapshot” reveals high programme membership but low emotional engagement. French consumers value quality, exclusive rewards, and simplicity over discounts, and remain sceptical of personalisation …