Article News Category: Loyalty Research, Theory & Surveys

The UAE is setting new benchmarks for customer loyalty. With near-universal participation and a mobile-first, sustainability-driven mindset, consumers expect more than discounts — they demand seamless digital experiences, premium service, …

According to a New Survey, Over 60% of College Football Fans Are Up and at ‘Em Before 8 A.M. on Game Day – and for Many, Coffee Is One of …

The findings show that even the most buzzed-about brands, including those backed by celebrities, are missing critical opportunities to create loyalty after the sale.

“The rapid growth of the SaaS sector reflects a major shift in how Latin Americans work, learn, and live in the digital economy,” states Marie-Elise Droga, CRO at EBANX. “Businesses …

The CBRE Hotel Brand Performance 2025 report reveals that rapid hotel brand expansion and rising loyalty memberships have failed to translate into real revenue gains, with inflation erasing a decade’s …

Rapid digitization of multiple channels across the world has created a highly complex and fragmented engagement landscape. Need for robust analytics solutions across email, chatbots, mobile apps, websites, and call …

The AI Assistant Market is expanding as businesses leverage intelligent virtual agents to streamline operations, enhance customer support, and improve decision-making. Technological advancements in AI, speech recognition, and contextual understanding …

Gen Z consumers are significantly more likely to stay loyal, spend more, recommend, and join the loyalty programs of online businesses they trust.

Brazil leads the world in loyalty participation, boasting one of the highest loyalty memberships per person (among the researched countries). However, only 46% of consumers report that rewards influence their …

The Loyalty in the UK 2025 report reveals a highly saturated yet pragmatic market where 97% of Britons participate in loyalty programmes, with supermarkets dominating at 57%. UK consumers prize …