Article News Category: Loyalty Research, Theory & Surveys

In 2024, the five largest U.S. airlines generated $28 billion in loyalty revenue—averaging $35.48 per passenger—underscoring how co-branded credit cards and frequent flyer programs now rival ancillary fees as the …

Once a niche vacation, cruising is rapidly becoming one of the fastest-growing segments in leisure travel—and a powerful driver of customer loyalty. According to arrivia’s new report Millennials and Gen …

New arrivia report shows cruise demand increasing among younger generations and a growing interest in shorter sailings, private island destinations and flexible payment options.

PwC’s Consumer Markets Industry Trends 2025 report shows that companies are moving from AI pilots to enterprise-wide adoption, using generative AI to drive personalization, dynamic pricing, compliance, and M&A, while …

The holiday season is typically one of steady rhythms and familiar patterns, but PwC’s Holiday Outlook 2025 suggests this year will feel different — more like jazz than a well-rehearsed …

Loyalty in Benelux is defined by pragmatism and digital maturity. Consumers value discounts and rewards above status perks, with supermarkets and e-commerce driving most engagement. Wallet integration, instant redemption, and …

The 2025 results confirm a powerful truth: restrooms aren’t just functional spaces – they’re a mirror of a facility’s management, brand, and values. Whether they fall short or exceed expectations, …

Experiential Marketing Impact Report (EMIR), is a proprietary study surveying more than 2,000 U.S. consumers attending Tech and CPG live events. The findings draw a direct line between live experiential …

Saudi Arabia is one of the most dynamic loyalty markets in the world, where consumers eagerly embrace programmes across retail, travel, and lifestyle. Yet beneath this enthusiasm lies a highly …

The Global Consumer Products Engagement Report – Australia Edition, developed in collaboration with SAP Emarsys and Deloitte, explores how brands are navigating the rapidly evolving Engagement Era. Based on research …