From earning rewards to racking up likes, new Hotels.com research reveals younger business travelers are pros at getting more out of every work trip.
Article News Category: Loyalty Research, Theory & Surveys
-
-
Clienteling Drives 63% Higher Customer Spend, According to Tulip’s 2nd Annual Benchmark Report
by GLOby GLOThe benchmark report covers data from boutique chains to multinational brands. It examines how clienteling changes customer behavior: influencing more purchases, reducing time between purchases, and driving higher spend. The …
-
The Ongoing Evolution of Convenience Store Shoppers: Loyal, Frequent, and Looking for More, According to Acosta Group
by GLOby GLONew findings from Acosta Group’s Convenience Store Shopper Study show that today’s c-store customers shop for convenience but are increasingly motivated by curated product selections and compelling promotions – factors …
-
Report: 60% of Consumers Say AI Will Become the Standard for Online Shopping, Signaling a Surge Toward Smarter, Faster Purchases
by GLOby GLOA new study by adMarketplace reveals consumers are rapidly embracing AI for search and product discovery, transforming how they research, compare, and purchase products online.
-
Customer Loyalty Program Software Market Projected to Reach USD 10.3 Billion by 2033, Amid Rising Digital Engagement, and Advanced Analytics Integration – Market Research Intellect
by GLOby GLOMarket Research Intellect finds that the Customer Loyalty Program Software Market is driven by the rising need for businesses to retain customers through personalized engagement and rewards. Increasing adoption of …
-
GLO Featured. Tony Piedade on Loyalty Programs in Sport: Retaining Fans or Monetising Passion?
by GLOby GLOTony Piedade explores how loyalty programs in sport can both strengthen fan engagement and generate predictable revenue, but questions whether they risk commodifying passion by prioritising transactional rewards over authentic …
-
New Book by Ken Hughes Reveals What Every Brand Can Learn from Taylor Swift’s Marketing Genius
by GLOby GLOFrom surprise drops to deeply personal storytelling, from community empowerment to a loyal tribe of superfans, Swift’s brand strategy offers a masterclass in customer experience (CX), loyalty, tribal belonging and …
-
MarketsandMarkets’ 360Quadrants Recognizes Top Startups and SMEs in Loyalty Management – Startups/SMEs Quadrant Report 2025
by GLOby GLOThe report highlights SessionM, Ebbo, SailPlay among the top companies that are actively shaping the future of the Loyalty Management Startups/SMEs Companies Assessment.
-
Digital Experience Platform Market worth USD 26.5B by 2030, Driven by Personalization & AI Integration, Says Mordor Intelligence
by GLOby GLOAI and machine learning are redefining digital experience platform market trends by enabling predictive personalization, real-time recommendations, and data-driven decision-making, strengthening brand-customer connections.
-
Fauchon L’Hôtel Paris’s 2025 survey of luxury travel advisors found that today’s high-end travellers value authentic local experiences and warm, personalized service far more than brand uniformity, loyalty programmes, or …
