Article News Category: Loyalty Research, Theory & Surveys

Skyscanner’s travel experts have dived into the data and handpicked 10 destinations from those which saw the biggest YoY search surges, to help travellers experience the buzz before they become …

The inaugural report identifies which brands are creating experiences that build the strongest connections with consumers today.

The Open Loyalty Benchmark Report 2026 reveals that global loyalty programs are becoming more data-driven and financially accountable, with engagement, retention, and ROI emerging as the key success metrics.

The 2025 SAP Emarsys Customer Loyalty Index reveals that while True Loyalty is declining, a new era of emotional, trend-driven, and AI-powered engagement is redefining how brands earn lasting customer …

The loyalty management market is projected to grow from USD 12.89 billion in 2025 to USD 20.36 billion by 2030, at a CAGR of 9.6%. The market evolution is propelled …

From Hushpitality to Playful Family Vacations – Emerging trends reveal travelers are prioritizing comfort, control and connection in 2026.

The research reveals a stark disconnect: While 88% of Americans see marketing messages from the same brand across their digital ecosystem, only 24% feel that these messages fit their lifestyle. …

The market expansion is supported by advancements in digital booking platforms and increased focus on sustainable luxury travel. Brands are integrating eco-friendly practices, wellness tourism, and immersive cultural experiences to …

Despite turbulent economic conditions, research also suggests a bright outlook for retailers this holiday season as 83% expect to achieve their Q4 sales objectives, building on last year’s momentum.

The Why Travel report highlights five key themes that are shaping tomorrow’s journeys: Travel as Expression (where identity and aesthetics drive choices), Travel with Purpose (where curiosity and meaning replace …