Article News Category: Loyalty Research, Theory & Surveys

First-of-its-Kind Research Highlights How AI is Enhancing Modern Shopping with Strong Influence, Expanding the Purchase Journey, and Deepening Consumer Confidence.

AI in Retail Market is projected to grow from USD 14.24 billion in 2025 to USD 96.13 billion by 2030, registering an exceptional CAGR of 46.54% during the forecast period …

Research amongst more than 22,000 travellers across Europe, Middle East and Africa (EMEA) shows that 79% of travellers plan to go on more or the same amount of holidays in …

The Dupe Culture Report delivers clear signals that every brand team should be thinking about. Consumers are placing far more importance on evidence than branding. They want the product to speak …

New Industry Roadmaps Reveal How AI and Automation Are Rewriting the Rules of Local Growth for Franchises, Multi-Location Brands, QSRs, and Marketing Resellers

Modern Restaurant Management argues that quick-service restaurants must ditch one-size-fits-all deals and embrace predictive, data-driven segmentation to create truly loyal, long-term customers.

Forty percent of consumers have used AI for shopping, and a majority plan to use it this holiday season to uncover deals.

Shoppers are clear about what motivates them most: discounts are the top priority for 68% of respondents. Free shipping is close behind, influencing 52% of buyers. Early access and limited-time …

Sabre released a provocative new whitepaper, Chat As the New Influencer: From Conversations to Clicks, forecasting a seismic shift in how travel is discovered, personalized, and booked. The paper argues …

Varying vehicle brands, new EV options and personalized communications influence U.S. consumers and create new opportunities for automakers to increase affinity amid the changing landscape in U.S. garages.