Episode 1: “Exploring the Evolution of Customer Loyalty” with Professor Cristina Ziliani, University of Parma, Italy covers evolution of customer loyalty, the role of loyalty management, and the transformation of …
Article News Category: Loyalty Research, Theory & Surveys
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Loyalty programs are also providing value for both the operator and the consumer. Among operators with such programs, 70 percent say they helped boost customer traffic. For consumers, being a …
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Transactional Email Market to Grow by USD 16.59 Billion from 2024-2028, Driven by Increased Focus on Audience Engagement via Email Marketing, AI’s Impact- Technavio
by GLOby GLOGrowing focus on engaging audience through email marketing is driving market growth, with a trend towards growing use of interactive elements in marketing emails. However, the presence of stringent user data protection regulations …
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Contenting Market is set to grow by USD 539.3 Million from 2025-2029, Driven by the Rise in the Number of Social Media Users, with AI Transforming the Market – Technavio
by GLOby GLOThe Content Market is experiencing significant trends as businesses undergo digital transformation. With over 4.66 billion internet users worldwide, enterprises are shifting from traditional channels to digital platforms for marketing …
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Global Loyalty Organisation (GLO) and Deloitte Global unveil groundbreaking Global Loyalty Leaders Report 2024 (press release)
by GLOby GLOThe Global Loyalty Organisation (GLO), in collaboration with Deloitte Global, proudly announce the release of the Global Loyalty Leaders Report 2024, completed in December 2024, a pioneering study offering unique …
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Gen Z is reshaping retail by embracing in-store shopping more than any other generation (73% shop in-store weekly), valuing convenience and experience, favoring BOPIS and easy returns, spending more in-store …
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Coresight Research anticipates approximately 15,000 closures, more than doubling the previous year’s figure. Retailers are increasingly recognizing the need to adapt by integrating advanced technologies, such as artificial intelligence, to …
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Sensor Tower report: State of Mobile 2025. Analysis of the evolving mobile landscape, trends, revenue shifts, and behavioral changes.
by GLOby GLOThe State of Mobile 2025 report highlights AI integration, rising consumer spending, and shifting engagement trends across industries, with gaming, crypto, and video streaming experiencing strong growth, while social media …
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GLO/Comarch Report: Customer Loyalty Predictions 2025 and Beyond: from AI to Sustainability
by GLOby GLOThe report explores expected changes in consumer loyalty, providing comprehensive insights to help marketing and loyalty professionals plan effective strategies. Based on a global consumer survey conducted in November 2024 …
