Article News Category: Loyalty Research, Theory & Surveys

Korean Air has been named Airline of the Year of 2025 by AirlineRatings.com, and has also won Best Economy Class in its World’s Best Airline Cabin Class Awards. The airline …

Airports are no longer just places for boarding flights. They’re becoming retail and dining hubs, offering a wide range of non-aeronautical revenue opportunities. Rental services, contactless payment methods, and digital …

GLO kicks off its Loyalty Predictions 2025 series—its 3rd annual edition—which will run throughout February 2025. This year’s February series will feature 20 exclusive video interviews and articles with top …

AI adoption in customer service is increasingly focused on implementing proactive solutions that allow businesses to anticipate customer needs and address potential issues before they escalate. This shift from reactive …

With consumer expectations shifting towards personalized experiences, digital integration, and sustainability, companies are investing in AI-driven recommendations, mobile-first engagement, and multi-brand partnerships. However, the dominance of major retailers and financial …

Sustainability has emerged as a core theme in German loyalty programs, with companies incorporating eco-friendly rewards and initiatives. For instance, Rewe Group, a leading supermarket chain, launched green loyalty campaigns, …

Major retailers and banks dominate, making it difficult for new entrants to scale. Pick n Pay, Woolworths, and Clicks control a significant share of retail loyalty, while FNB and Standard …

Collinson article highlights a major challenge in loyalty programs—62% of companies struggle to measure incremental revenue and profit generated by their programs. Without clear metrics, businesses cannot justify continued investment …

Lukasz Dubiel and Joanna Witsch, Comarch gave interview on Customer Loyalty Predictions 2025 Report – focused on AI, Privacy and Sustainability – which was conducted by Comarch in partnership with …

Sarah Jarvis, Hunter Murray, and Anand Patel bring extensive experience in loyalty strategy and data-driven customer engagement. Their insights help businesses optimize loyalty programs to maximize value and efficiency.