Article News Category: Loyalty Research, Theory & Surveys

“While many brands recognize the importance of measuring trust, they often lack a detailed understanding of exactly what trust means to their customers and prospects,” said Lori Vellucci, SVP, Practice …

Recent article by The Lacek Group explores Gen Z’s relationship with credit cards and how businesses can successfully engage them through strategic branding, digital integration, and meaningful customer experiences.

With 65% of shoppers making holiday returns this year, new data reveals the importance of accurate product information and consistent experiences to build brand loyalty.

In India, there is a growing preference for digital-first, mobile-based loyalty programs, which are gaining popularity across various sectors. Companies are moving away from traditional loyalty cards and offering rewards …

The Wall Street Journal featuring Global Loyalty Organisation & Deloitte: Travel Loyalty Programs: 10 Insights from Surveyed Leaders. The Wall Street Journal publishes insights from the recent Global Loyalty Leaders …

The Identity Resolution Software Market is poised for significant growth as businesses increasingly prioritize accurate, unified customer data to drive personalized marketing and operational efficiency.

Korean Air has been named Airline of the Year of 2025 by AirlineRatings.com, and has also won Best Economy Class in its World’s Best Airline Cabin Class Awards. The airline …

Airports are no longer just places for boarding flights. They’re becoming retail and dining hubs, offering a wide range of non-aeronautical revenue opportunities. Rental services, contactless payment methods, and digital …

GLO kicks off its Loyalty Predictions 2025 series—its 3rd annual edition—which will run throughout February 2025. This year’s February series will feature 20 exclusive video interviews and articles with top …

AI adoption in customer service is increasingly focused on implementing proactive solutions that allow businesses to anticipate customer needs and address potential issues before they escalate. This shift from reactive …