Article News Category: Loyalty Research, Theory & Surveys

A new report by Comarch explores how sustainability and loyalty are converging in the form of Green Loyalty — loyalty programmes designed to reward environmentally responsible behaviour. More than just …

The Adobe 2025 AI and Digital Trends Report outlines a significant shift in how organisations engage with technology, particularly artificial intelligence (AI), to deliver more meaningful customer experiences. Drawing on …

Shi Bu, Senior Vice President at The Lacek Group (an Ogilvy One company) argues that emotional loyalty—the deep, often subconscious connections consumers form with brands—cannot be captured through traditional metrics …

Consumers are questioning their loyalty to brands they used to love. Price, quality, choice and trust are driving decisions now.

GLO / Comarch global study unveils 3 most loved and used loyalty programs across Scandinavia and in each country (Sweden, Norway, Denmark).

Anantara Koh Yao Yai Resort & Villas, a luxury island hideaway in Southern Thailand’s Phang Nga Bay, has been named one of the world’s 100 most exciting destinations to visit …

Brazil’s loyalty program market is still developing but in a very dynamic and growing way. There’s still a lot of room for innovation and customization to fit local preferences and to build rapport with consumers. This environment …

The Amadeus Outpayce – Payments at the Airport Report 2024 highlights significant challenges and opportunities in airport payment systems. Based on a survey of 4,500 travelers across France, Germany, the …

Travel technology is in a permanent state of evolution. To remain ahead of this curve, it’s vital to understand the preferences of those who drive this change – travelers themselves. …

Article from Collinson based on the recent research commissioned by Collinson, targeting high-spending credit card users, delved deeper into the value of rewards, benefits, and loyalty programs from a consumer …