Article News Category: Loyalty Research, Theory & Surveys

Barclays 2025 Travel Rewards and Loyalty Report reveals nearly 80% of travelers continue to depend upon loyalty programs, while TV shows and movie locations are driving “set-jetting,” among other findings

To gauge the global reach of this trend, Crowne Plaza commissioned a YouGov survey of over 12,000 people across the U.S., U.K., Germany, Australia, Singapore, Japan, Saudi Arabia, U.A.E. and …

U.S. consumers embrace AI-powered dining experiences, exclusive brand collaborations and elevated personalization – but human connection remains king.

Loyalty check sizes are growing , but not universally – 50% of FSRs, 44% of QSRs, and 31% of c-stores saw loyalty check sizes rise by more than 10% year-over-year.

55% of shoppers will be looking for the lowest prices when shopping, while only 5% of retailers believe shoppers will forego loyalty to trade down for cheaper brand alternatives.

Info-Tech Research Group’s newly published blueprint offers retailers a comprehensive guide to navigating the challenges posed by shifting consumer behavior.

The report reveals that consumers are increasingly turning to self-service, with a growing demand for instant answers in search results, relevant content recommendations, and AI-guided troubleshooting.

Published by McKinsey & Company, the article features Diageo’s Chief Innovation Officer, Mark Sandys, discussing how the company is transforming consumer experience and loyalty through data, innovation platforms, and generative …

The study reveals that more than half of travelers now prioritize tailored experiences, while 66% of Gen Z rely on social media for destination ideas.

Conducted across 12 countries with insights from 2,600 privacy and security professionals, the eighth edition Data Privacy Benchmark Study demonstrates the growing importance of establishing solid data privacy foundations to …