Article News Category: Loyalty Research, Theory & Surveys

New research from Sinch reveals how top brands are unlocking smarter, more personalized customer experiences with AI, RCS, and integrated omnichannel strategies

In 2025, major global airlines are accelerating their shift toward paperless travel by adopting digital check-in, mobile apps, AI assistants, and self-service technologies to streamline passenger experiences. While physical passports …

Annual Report Derived from 20K Consumers Ranks Amazon, Google, and YouTube at the Top as Loyalty, Trust and Identity Prove Key to Brand Resilience.

In today’s climate of economic uncertainty and tightened budgets, marketers are under mounting pressure to prove business ROI—and experiential has long been one of the most powerful, yet hardest-to-measure, channels …

2025 Consumer Sentiment Study shows Americans are cutting non-essential spending, turning to rewards programs, and preparing for a tougher economic year ahead.

Global travel intelligence firm Mabrian, part of The Data Appeal Company – Almawave Group, unveiled five key trends shaping international tourism across Latin America’s six leading destinations: Mexico, Costa Rica, …

Americans Plan More Summer Travel in 2025 — But With Shorter, Budget-Friendly Trips, Deloitte Finds

Log in as member to watch full episode. 00:00 Introduction • 03:07 What major trends are you seeing in the loyalty industry? • 07:18 How is Amadeus leveraging data and …

Customer experience plays an important role in a customer’s financial decision-making, including time commitment and loyalty. (Image: FICO)

Active leisure activities are very important to over two thirds (70 percent) of Germans. This was revealed by a representative study, for which over 1,000 people aged 18 and over …