As global ecommerce matures, the strategies driving success are becoming more nuanced, data-driven, and customer-focused. Shopify’s 2025 Ecommerce Growth Guide offers a timely and practical roadmap for businesses navigating an …
Article News Category: Loyalty Research, Theory & Surveys
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Collinson: Happiness is the new brand currency: 8 in 10 Asia Pacific consumers rely on brands for unique, transformative experiences
by GLOby GLOCollinson International, a global leader in airport experiences and customer engagement, has released its new APAC research, “2025 Asia Pacific Consumer Happiness Report: How to Generate Lifetime Customer Value in …
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Amex GBT Survey: European Business Travelers Favor Rail for Productivity Over Sustainability
by GLOby GLOA survey by American Express Global Business Travel shows that 47% of business travelers in the UK, France, and Germany choose rail over air or car for productivity, surpassing sustainability …
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The seventh annual SAP Concur Global Business Travel Survey, conducted by Wakefield Research from April 30 to May 12, 2025, gathered responses from 3,750 business travelers across 24 countries, 700 …
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The report reveals that as consumers become overwhelmed with digital marketing, younger populations are embracing direct mail. Gen Z and Millennials view direct mail as a trusted and personalized channel …
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Deloitte: Restaurant AI Investments Heat Up, But Adoption Still Appears to be on the Back Burner
by GLOby GLOWith customer expectations evolving, some restaurant leaders are turning to artificial intelligence (AI) to create new opportunities for growth across their operations. In its new report, “How AI is Revolutionizing …
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Loyalty Management Market worth $20.36 billion by 2030- Exclusive Report by MarketsandMarkets™
by GLOby GLOA number of key trends are fuelling this expansion. Companies are increasingly embracing experiential rewards, brand communities, and exclusive access perks that go far beyond traditional points-based programmes. Omnichannel integration …
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New arrivia Report Shows how Generational Travel Behaviors are Reshaping Loyalty Strategy
by GLOby GLOBased on a survey of 1,089 U.S. adults who traveled in the past year, Loyalty and the Changing Traveler examines how Gen Z, Millennials, Gen X and Baby Boomers prioritize, plan …
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Intouch Insight’s 2025 Convenience Store Trends Report Maps the Next-Gen Playbook for Operations & CX Leaders
by GLOby GLOLoyalty has strong potential—but only if properly executed. Data shows that 72% of convenience store shoppers are already enrolled in loyalty programmes, and 85% are willing to join when rewards …
