Die DACH Loyalty Snapshot 2025 zeigt: Verbraucher in Deutschland, Österreich und der Schweiz sind selektiv und wertorientiert. Trotz 9,9 Programmen pro Person dominiert Mehrwert über Neuheit. Supermärkte führen, Hotels schlagen …
Article News Category: Loyalty Research, Theory & Surveys
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Balancing Automation with Human Support Key to AI-Driven CX, Says Info-Tech Research Group
by GLOby GLORising service costs, disjointed customer journeys, and growing customer impatience are forcing many organizations to rethink how they scale personalization in customer experience. New research from global research and advisory …
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69% of travellers preferred tours lasting three hours or less in 2024. Private and small-group tours dominate, especially in Europe. Real-time, mobile-friendly booking is critical to meet last-minute demand. Generational …
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OysterLink Poll: Most Restaurants Use Discounts Instead of Raising Prices to Tackle Inflation
by GLOby GLOThe results align with broader industry trends where operators are focused on value and customer retention, particularly as consumers remain sensitive to price increases. Restaurants seem to be betting on …
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New Findings from Data Axle Reveal the Marketing Disconnect: Brands Still Don’t Understand the Whole Customer
by GLOby GLOThe findings reveal a growing gap between what people expect from brand experiences and how organizations are structured to deliver them. Despite the reality that today’s customers move fluidly between …
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A recent study by payment platform PXP reveals that Generation X (aged 45–60) continues to prioritize security and reliability over cutting-edge convenience in their choice of payment methods. Surveying over …
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GLO Featured Report. DACH Loyalty Market in 2025: Consumers Value Simplicity, Privacy, and Purposeful Rewards (English)
by GLOby GLOThe 2025 DACH Loyalty Market Snapshot reveals a mature, cautious consumer base across Germany, Austria, and Switzerland. While the region averages 9.9 loyalty programme memberships, engagement is selective and driven …
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Shopify report. The growth playbook: Transform your beauty brand into a market leader Tech-driven trends and insights growing on commerce in the beauty industry
by GLOby GLOThe Shopify 2025 Beauty Industry White Paper (EMEA) reveals that brands are prioritising direct-to-consumer (DTC) strategies, omnichannel integration, and customer-centric experiences to drive growth. Key trends include the rise of …
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Stream, Sleep, Stay: What Hotel Guests Really Want in 2025 – J.D. Power 2025 North America Hotel Guest Satisfaction Index (NAGSI) Study
by GLOby GLOThe J.D. Power 2025 North America Hotel Guest Satisfaction Study reveals that modern travelers increasingly expect smart technology, comfort, and convenience—placing high value on in-room smart TVs, mobile app functionality, …
