The HBX Group Travel Trends Report 2026 shows travel shifting toward bold, experience-led journeys. Travellers seek authenticity, creativity, play, and cultural immersion, with social media and AI shaping discovery and …
Article News Category: Loyalty Research, Theory & Surveys
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Ben Lipsey of Flying Blue (Air France–KLM) outlines how loyalty is shifting decisively toward a revenue-led, commercially disciplined model. He highlights growing tensions around dynamic inventory, the need to protect …
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Deloitte Consumer Loyalty Report: Reshaping loyalty programs in an era of value-seeking
by GLOby GLOAs consumers seek more value for the price paid, loyalty programs could prove to be the differentiator. How can brands transform these programs to deepen customer engagement?
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IBM-NRF Study: Brands and Retailers Navigate a New Reality as AI Shapes Consumer Decisions Before Shopping Begins
by GLOby GLOA new global study* from the IBM Institute for Business Value, in collaboration with the National Retail Federation, found that while nearly three-quarters of surveyed consumers (72%) still shop in …
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Customer Journey Mapping Software Market to Grow from USD 1.2 Billion in 2024 to USD 3.5 Billion by 2033, Registering a Strong CAGR of 15.4% – Market Research Intellect
by GLOby GLORising adoption of AI, analytics, and omnichannel strategies, along with growing competition and the need for customer retention, is further accelerating demand for advanced customer journey mapping solutions worldwide.
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GLO releases its annual Global Loyalty Predictions™ 2025: A Year in Review report, analysing forecasts from leading loyalty experts against the year’s biggest launches, strategic shifts, and defining events. Featuring …
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GLO releases its annual Global Loyalty Predictions™ 2025: A Year in Review report, analysing forecasts from leading loyalty experts against the year’s biggest launches, strategic shifts, and defining events. Featuring …
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