Article News Category: Loyalty Psychology

Experiential Marketing Impact Report (EMIR), is a proprietary study surveying more than 2,000 U.S. consumers attending Tech and CPG live events. The findings draw a direct line between live experiential …

According to Kobie, a Biodynamic Loyalty System is an adaptive loyalty framework that strategically integrates elements like partnerships, co-branded cards, fee structures, and rewards currency into a unified, evolving program …

The findings reveal a growing gap between what people expect from brand experiences and how organizations are structured to deliver them. Despite the reality that today’s customers move fluidly between …

Fragmented journeys, fading loyalty, and rising trust in social platforms are reshaping how brands win attention

Psychology and loyalty may appear unrelated at first, but when we explore human behaviour and motivation, the connection becomes clear. Applying psychological principles to loyalty programme design can significantly enhance …