Article News Category: Loyalty Leaders Opinions

Loyalty programs are a trillion-dollar ecosystem, yet most memberships sit idle as points lose value and customers disengage. This GLO study outlines a step-by-step playbook for reinvention, drawing lessons from …

In this series of articles, Kim Hardaker explores the powerful and unique connection between loyalty and sustainability. She will examine how loyalty programs can integrate sustainability initiatives, enhance their impact, …

In this series of articles, Kim Hardaker explores the powerful and unique connection between loyalty and sustainability. She will examine how loyalty programs can integrate sustainability initiatives, enhance their impact, …

American Airlines is charting a bold course in customer experience, placing technology at the heart of its strategy. In a recent episode of the airline’s Tell Me Why podcast, Ganesh …

Bruce Lahood (#openforprojects) a global loyalty expert, outlines key strategies and pitfalls in designing subscription-based customer loyalty programs. He emphasizes customer-centric design, value exchange, lifecycle marketing, and enterprise-wide integration to …

Bruce Lahood (#openforprojects) a global loyalty expert, outlines key strategies and pitfalls in designing subscription-based customer loyalty programs. He emphasizes customer-centric design, value exchange, lifecycle marketing, and enterprise-wide integration to …

Gulf Air CEO Jeffrey Goh has called for a fundamental rethink of how global airline alliances operate, urging them to adapt to the increasingly diverse and dynamic strategies of modern …

GLO sat down with Antonio Ricciardi, SVP of Consumer Intelligence and Engagement at e&, to discuss the continued evolution of the Smiles platform. From car washes to shopping malls, AI, …

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