Article News Category: Loyalty Leaders Opinions

2025 was a year of continued loyalty growth, expanding partnerships, and rising complexity. Looking ahead to 2026, simplification, system integration, and sustained technology investment emerge as critical priorities. The central …

In The Brand Vortex, Chidley challenges traditional branding models built on messaging, positioning, and rational decision-making. Drawing from behavioral science, psychology, and decades of real-world practice, he presents a new way …

Loyalty is rapidly evolving from a marketing construct into a core commercial growth engine. Stronger revenue KPIs, programme expansion and lifestyle partnerships defined 2025, supported by increased investment in technology …

Airlines are entering a phase where AI is no longer an emerging capability but a structural necessity. As traveler expectations evolve towards relevance, continuity, and personalization, the industry is confronting …

Airlines are at a turning point. While traveler expectations have evolved rapidly—towards personalization, convenience, and seamless journeys—the underlying systems that support airline operations have remained largely unchanged. This discussion around …

As airlines accelerate their retailing and digital transformation, the traveler experience is no longer defined by a single flight or transaction. In a recent interview, Amélie Humbert, Head of Transversal …

GLO releases its annual Global Loyalty Predictions™ 2025: A Year in Review report, analysing forecasts from leading loyalty experts against the year’s biggest launches, strategic shifts, and defining events. Featuring …

GLO releases its annual Global Loyalty Predictions™ 2025: A Year in Review report, analysing forecasts from leading loyalty experts against the year’s biggest launches, strategic shifts, and defining events. Featuring …

Hotel loyalty in 2025 looks very different from the familiar “stay more, earn more” model. Spend now matters as much as nights, points behave more like a flexible currency, and …

Volaris and Viva will keep separate loyalty programs while enhancing them through scale, partnerships, and customer experience. No merger or immediate reciprocity was announced. The article outlines three loyalty paths: …