Global Loyalty Organisation, now in its 3rd year as a World Aviation Festival partner, dove into the headline sessions to unpack the key themes shaping the rest of 2025—and setting …
Article News Category: Loyalty Leaders Opinions
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GLO Featured. Tony Piedade on Loyalty Programs in Sport: Retaining Fans or Monetising Passion?
by GLOby GLOTony Piedade explores how loyalty programs in sport can both strengthen fan engagement and generate predictable revenue, but questions whether they risk commodifying passion by prioritising transactional rewards over authentic …
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GLO Featured: Loyalty Program Reset Playbook: Step-by-Step to Reinventing Rewards. What Air Canada, IHG, Starbucks, and Domino’s Can Teach Every Brand.
by GLOby GLOLoyalty programs are a trillion-dollar ecosystem, yet most memberships sit idle as points lose value and customers disengage. This GLO study outlines a step-by-step playbook for reinvention, drawing lessons from …
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In this series of articles, Kim Hardaker explores the powerful and unique connection between loyalty and sustainability. She will examine how loyalty programs can integrate sustainability initiatives, enhance their impact, …
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In this series of articles, Kim Hardaker explores the powerful and unique connection between loyalty and sustainability. She will examine how loyalty programs can integrate sustainability initiatives, enhance their impact, …
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American Airlines is charting a bold course in customer experience, placing technology at the heart of its strategy. In a recent episode of the airline’s Tell Me Why podcast, Ganesh …
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GLO Experts. Bruce Lahood on Loyalty Subscriptions Strategy: Marketing Mistakes and Commercial Opportunities
by GLOby GLOBruce Lahood (#openforprojects) a global loyalty expert, outlines key strategies and pitfalls in designing subscription-based customer loyalty programs. He emphasizes customer-centric design, value exchange, lifecycle marketing, and enterprise-wide integration to …
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GLO Experts. Bruce Lahood on Loyalty Subscriptions Strategy: Marketing Mistakes and Commercial Opportunities
by GLOby GLOBruce Lahood (#openforprojects) a global loyalty expert, outlines key strategies and pitfalls in designing subscription-based customer loyalty programs. He emphasizes customer-centric design, value exchange, lifecycle marketing, and enterprise-wide integration to …
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Jeffrey Goh, Chairman of GLO & Gulf Air Group CEO: Alliances Must Evolve to Match Carriers’ Shifting Strategies
by GLOby GLOGulf Air CEO Jeffrey Goh has called for a fundamental rethink of how global airline alliances operate, urging them to adapt to the increasingly diverse and dynamic strategies of modern …
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GLO sat down with Antonio Ricciardi, SVP of Consumer Intelligence and Engagement at e&, to discuss the continued evolution of the Smiles platform. From car washes to shopping malls, AI, …
