Article News Category: Loyalty Leaders Opinions

In 2025, loyalty programme changes began to surface financially, highlighting the need for better forecasting and financial discipline. Proving incremental value and ROI remains the central challenge—and opportunity—for 2026. As …

2025 marked a shift from siloed loyalty models toward unified infrastructure across multi-vertical ecosystems. Fragmentation and legacy systems continue to limit everyday relevance. In 2026, the opportunity lies in evolving …

In 2025, loyalty moved beyond frequent flyers toward broader everyday engagement, with points evolving closer to a currency and alternative paths to status gaining ground. Inflation-driven recalibration made rewards harder …

2025 highlighted both the promise and pitfalls of AI in loyalty. While brands advanced technically, customers pushed back against experiences that felt inauthentic. As fraud, data governance and discount dependency …

2025 marked a decisive shift toward spend-based loyalty, moving from isolated airline models to an industry-wide standard. While structural, the change has triggered customer pushback and renewed focus on relevance. …

Loyalty accelerated its shift in 2025 towards simpler, more tangible everyday value, driven by the need to remain relevant to broader and younger audiences. Looking to 2026, loyalty moves beyond …

2025 marked a milestone year for loyalty, driven by greater personalisation and increased member choice in how rewards are earned and redeemed. For KM Malta, a key development was enabling …

In the 2026 Loyalty Predictions, Altaf highlights the shift towards greater personalisation, member choice, and broader partner ecosystems that extend engagement beyond travel. AI and modern retailing emerge as key …

Personalisation and gamification shaped loyalty programmes in 2025, supported by growing customer data and stronger analytics. At the same time, cost pressure, customer fatigue, and rising technology complexity created challenges. …

In the Predictions 2026 interview, Nejib reflects on Skywards’ 25th anniversary and on continued investment in experiential loyalty through platforms such as Skywards Exclusives. Looking ahead to 2026, opportunities centre …