Article News Category: Loyalty Leaders Opinions

Listen to key takeaways from the GLO-hosted Loyalty session about companies advancing gamification in loyalty: Moderator: Tony Piedade, Deputy Chairman, Global Loyalty Organisation Julie White, Chief Commercial Officer, Europe & …

The President of Virgin Enterprises, Andrew Swaffield, has cautioned that the aviation industry risks becoming an exclusive domain for the affluent if it fails to adopt sustainable practices.

In an interview with PYMNTS, Hannah Harper, the digital marketing manager at Leatherman, sheds light on the company’s focus on loyalty and how it benefits both the company and appeals …

The adoption of technology and the use of data are central to modern loyalty programs. Technological advancements have enabled loyalty programs to move beyond traditional point-based systems, offering more dynamic …

0:00 – on key focus areas 12-18 months ahead • 2:26 – on changing CX and balance between “bricks & mortar” and digital sides • 4:26 – on the importance …

Dr. Nejib Ben-Khedher / Head of Emirates Skywards on 0:00 – on current focus of Emirates Skywards • 3:10 – on relaunch of Skywards Everyday app • 5:30 – on …

Ben Lipsey, Head of Flying Blue on: 0:00 – on Amazon customer centricity and customer data ecosystems • 4:55 – on Millennials, social media, experiential travel and sustainability • 10:34 …

Eveline shares insights on: How important is language in delivering the best possible CX? For which countries or cultures would you say local language campaigns are commercially important? Do you see any …

According to affluent shoppers, the era of quiet luxury, characterized by subtle refinement, understatement, and minimalist elegance, is coming to an end. This shift raises important questions for retailers, particularly …

While I wouldn’t necessarily say it’s a lounge race, a lounge serves as a differentiator for the overall customer experience. It’s an affinity tool, and it’s a key part of …