Article News Category: Loyalty Leaders Opinions

Loyal Solutions SaaS platform LoyalTfacts, powers card/payment-linked loyalty for some of the largest and most respected loyalty programs, including Emirates Skywards, Air Canada Aeroplan, Accor All, Cathay Pacific, Marriott Bonvoy, …

Featuring: Luigi Marandola, VP, Global Cobrand & Merchant Partnerships, Visa • Katarina Mescal-Pevzner, Senior VP, Mastercard • Peter Kisbye, CEO, Loyal Solutions • Ram Machiraju, Product Leader, Salesforce • Danielle …

According to Doug Brown, President of Digital Banking at NCR Voyix, real-time payments, artificial intelligence (AI), and hyper-personalisation are crucial for optimizing the customer experience.

The incorporation of payments into smartphones has played a crucial role in enhancing loyalty programs. Users can now make seamless payments with a simple click, eliminating the need to wait …

By working together to connect the data, companies can maximise the convenience experience for consumers, which is a big win for the industry.

0:00 – on the experience in the first six months of program launch 1:27 – on gamification uptake, raffles, and seamless digital CX 4:02 – on new initiatives and features  …

Len Covello commented that the traditional concept of loyalty, where individuals accumulate a specific currency like air miles over time and then redeem them, has shifted in recent years. Loyalty …

IHG revealed plans for a comprehensive global rebranding of InterContinental, encompassing various aspects from design to service approach. Tom Rowntree, VP of luxury Brands at IHG sherds light on plans …

Krispy Kreme Global President and COO, Josh Charlesworth, also plans to enhance eCommerce and loyalty programs to increase purchase frequency, responding to the strong consumer demand for such programs.

The truly outstanding programs are those conceived by brands and retailers that not only listen to their primary customer base but go further by involving them in crafting the loyalty …